How TIDWIT’s Ecosystem & AI Platform Is Empowering Unprecedented Efficiency
Recently, a global customer of ours had their partner team unexpectedly sliced in half, due to corporate-wide budget cuts. Interestingly, when the time came for the yearly planning, the goal they were handed was to DOUBLE the enablement they had achieved the year before – but with only half the resources.
This is not an anomaly. In today’s fast-paced digital world, program managers and partner teams are constantly being challenged to achieve more with fewer resources in order to meet the rising demands of the market. Increasingly, this mantra of “doing more with less” is no longer just a trendy catchphrase; it has become a necessity for survival and growth.
And this is precisely where we have been seeing the fastest growth at TIDWIT.
In this blog, I would like to share five specific workloads where we have seen our ecosystem AI-powered platform empowering these program managers to deliver more with less resources to-and-through their partner teams.
- Through-Ecosystem Partner Marketing
We have often found that a key goal of any program manager is to reach to more partners and more partner users. Doing this the traditional way takes resources and weeks of preparation. Using the ecosystem, they can now be prepared and launched in hours by a single resource without even necessarily involving marketing in the process, in some cases obtaining boosts of more than 700%! - Through-Ecosystem Enablement & Content Creation
The timeless dilemma of enabling masses versus depth of enablement to few has haunted program managers for decades. With an ecosystem approach, this trade-off ceases and more can be reached with more content to drive skilling and certification, without increasing either the resources or costs. The same can be said for content creation. Instead of wasting cycles and budget on creating content, taking time from busy SMEs to create assessments for learning paths, why not allow the ecosystem’s AI to create them in minutes, and with even higher degrees of accuracy? As it happens, TIDWIT is helping organizations create assessments that would have taken a team of at least 3 people working for up to 2 weeks, to deliver an assessment in a matter of minutes, and without involving any SME! The trick here is to focus on ecosystem standardization and automation, both of which are being attained at scale. - Through-Ecosystem Workflows (Vouchers, Surveys, & Questionnaires)
Partner workflows continue to be very manual in many organizations, hindering speed, scale, and footprint. In one organization it used to take up to three whole days to simply register a partner’s users on the vendor portal. What if many of the common workflows, like voucher or survey distribution, could be fully automated end-to-end? What if the registration of the partner’s users could be instant or better yet entirely replaced with secure and compliant organization-to-organization connectivity? As it happens, all this is being delivered to our ecosystem customers, with one organization automating the delivery of more than 30,000 vouchers, saving thousands of hours of manual labor, whilst eliminating any errors, and delivering reporting to upper management in real-time. - Through-Ecosystem Live Events
Live events used to take weeks if not months of preparation, occupying a handful of partner team members. Their work involved pre-event, during-event, and post-event functions. Because of the manual nature of the task, a limited number of events could take place, and they were usually reserved to the top handful of partners. And yet, program managers are now being tasked with engaging more and more partners with more live events that keep them abreast of the latest information, for them to be able to successfully go-to-market. Using the TIDWIT ecosystem approach, one global provider is literally launching close to half a dozen events per month to dozens of partners all over the world, using only half a resource. All this is being done with less time, less personnel involvement, and at a fraction of the cost. - Through-Ecosystem AI
Supporting the constant stream of partner requests has always vexed Alliance and Partner Account Managers. The ability to launch Sales Agents, Technical Agents, and Customer Success Agents that can be delivered to partners on one of multiple venues (website, Teams, Slack, WhatsApp …) is helping deliver 24/7 support to partners with less human interactions for mundane things. Again, this is allowing partners to deliver more value and a consistent experience with ever less partner resources.
Overcoming the Challenge and Embracing the Future of Efficiency
Many organizations and their partners are beginning to feel the strain of decreasing team sizes, while grappling with fragmented and manual processes, data that is hard to come by, and seemingly insurmountable go-to-market goals. This is leading to ecosystem frustrations and partner underperformance. Traditional methods of partner marketing, enablement, and other workloads are falling short, leaving organizations struggling to maximize their partner potential.
We are seeing this firsthand at TIDWIT and are helping organizations to overcome these challenges through the use of ecosystem automation and AI. In a world where resources are increasingly limited and competition is becoming fiercer, “doing more with less” is no longer a choice but an imperative. TIDWIT’s ecosystem and AI-powered platform provides the tools and resources for program managers and partner teams to thrive in this environment. By embracing collaboration, leveraging AI, and optimizing resource allocation, these program, alliance, and partner managers are achieving their goals and, in some cases even exceeding them. Through the smart use of scalable ecosystem technology, these managers are now not only able to further their reach and automate their workloads but also increase their footprint to deliver a more significant market impact.
The future of ecosystem efficiency is here! It’s time to do more with less.
