Ecosystem Go-To-Market Campaigns Application
TIDWIT is an ecosystems platform that empowers organizations to easily launch and manage ecosystem go-to-market campaigns through their partners as well as orchestrate and track progress seamlessly and at scale.
Challenge
Providers often want to launch through-partner go-to-market campaigns in order to expand their reach. The challenge is that through-partner ecosystem campaigns are more complex than typical direct (B2C) campaigns as they require specific workflows and approvals by the different organizations and teams, and they need customization and integration. Increasingly, strict management of user PII (Personally Identifiable Information) inhibits the sharing of user data, making the process more complicated and slower. The result is that providers end up creating campaigns in “boxes” that they hand off to their partners to push out, therefore losing visibility and insight into their go-to-market efforts. What if the process were much more seamless, automated, compliant, and visible?
Solution
The TIDWIT Ecosystem Campaigns App provides global providers with an easy and seamless way to launch ecosystem-wide campaigns to and through partner organizations who can deploy them to their own communities. Whether these are sales, marketing, or learning, TIDWIT’s Ecosystem Campaigns Application can help create and automate the process, secure the campaign audience and data flows, while providing ecosystem-wide analytics and metrics that meet the requirements and constraints of the different organizations involved in the campaign. TIDWIT can help providers:
- Create campaigns in a matter of minutes and push them to the partners for approval
- Standardize campaigns whilst giving editing rights to their different partners
- Automate workflows and business rules; and even integrate with partner backend systems
- Shield PII between partner and provider, meeting compliance needs
- Provide real time visibility and insight into PII-sanitized metrics
BENEFITS
The TIDWIT Campaigns Application is easy to set up, launch, monitor, and measure, across every tier in the ecosystem. These features mean consistent messaging, quicker time-to-market, and a larger go-to-market footprint, leading to an increased ROI.
TIDWIT Ecosystem Go-to-Market campaigns offer multiple benefits:
- Each Ecosystem Campaign runs independently, and can be fully set-up in minutes, managed and reported without needing access to core instance functionalities, content and/or reporting…
- Partners without Automated marketing tools would not need to have them; and instead can use the provider’s ecosystem campaign tool to setup and launch their respective campaign(s) saving resources and budget in the process
- Providers can standardize campaigns, whilst allowing basic curation capabilities for partners
- Any manager or power-user can be granted permission to launch & manage their own campaigns. This is a great way to empower area or division managers or other organizational leaders to create and launch custom GTM campaigns that meet their needs, whilst retaining complete visibility into the Campaign results at organizational level.
- Campaigns are “syndicatable”, so that Campaigns created upstream by a provider can be provisioned instantly and seamlessly to downstream ecosystem partners who are authorized to receive the Campaign, saving them time and effort.
- Ecosystem Campaigns allow Campaign managers to send highly relevant and targeted emails, which result in high engagement rates (>20%). Essentially, these managers will get more marketing bank with close to no additional buck.
- Campaign recipients and engagement metrics are fully protected. No one has access to the campaign data, except the Campaign Manager(s) and the ecosystem instance Admin(s).
- Ecosystem Campaigns make it easier and quicker than ever before to distribute and measure the effectiveness of their go-to-market Campaigns throughout the ecosystem while providing full PII protection, allowing the providers and partners to meet strict compliance requirements.