TIDWIT empowers B2B marketplaces with rich ecosystem enablement

Marketplaces are among the fastest growing segments, with organizations of all sizes joining them to transact with their partners. In marketplaces, organizations engage with vendors, partners, and customers, creating both upstream and downstream interactions. The interconnected structure of marketplaces functions as an ecosystem, with each participating organization playing a crucial role. TIDWIT empowers marketplace enablement with a cloud ecosystem platform tailored to marketplaces’ enablement needs.

While marketplaces are typically strong on the transactional side (connecting ERP, procurement, billing, and inventory systems), their enablement efforts are primarily weak, manual, and hard to scale. Industry experts and analysts are showcasing the importance of enablement to the effectiveness of marketplaces. TIDWIT empowers marketplace enablement with an ecosystem platform that increases the effectiveness and reach of marketplaces while improving the Partner Experience of organizations within the ecosystem. TIDWIT automates the sharing of enablement knowledge, data, and processes, like trainings and campaigns, across marketplaces with a dynamic and customizable platform that can be used by each organization to achieve their unique goals.

If the objective is increasing footprint and transactions, here’s how TIDWIT ecosystem enablement solutions can help Marketplaces:

Network Architecture with easy connectivity into third party providers

Integrating enablement initiatives with a plethora of upstream providers and downstream corporate customers can be quite difficult for marketplace owners. With TIDWIT’s growing ecosystem network, connecting to providers literally takes minutes and requires minimal effort.

1. With TIDWIT, marketplaces can now offer seamless API connectivity to both provider and consumer enablement backends (ECM, Learning, and other systems).

2. TIDWIT’s SSO hub and switch to make it easy to connect multiple SSO standards, which makes it easier for users to connect and transact and improve the partner experience.

3. Data and process automation keeps users updated with the latest content on what they are most interested about in the marketplace.

Enriching marketplace experience with dynamic multi-vendor content

TIDWIT helps marketplaces unify, standardize, and source vendor content, making it easier and more cost-effective to feed enablement content to the marketplace. TIDWIT can connect to any vendor or provider and pull their content in minutes. After the vendors content is on TIDWIT, TIDWIT streamlines the delivery of the content to any participating organization in the marketplace. Furthermore, TIDWIT updates content in real-time, ensuring that the latest enablement content is available in the marketplace. By enriching the marketplace with important enablement content, TIDWIT helps keep the eyeballs and clicks within the transacting space.

Improving marketplace engagement with automated Campaigns and Processes

TIDWIT automates campaigns and processes that allow the provisioning of enablement content and partner program workflows to keep marketplace participants engaged before, during, and after the transaction. Through TIDWIT, marketplace providers can launch campaigns to all of their partners from a centralized location, and track the results of their campaigns across their entire ecosystem with detailed metrics.

Deepening the understanding of marketplace participation with multi-tier analytics

TIDWIT provides marketplaces with detailed metrics that explain behavior at both the organizational and user level. Vendors and providers can see the data of their entire ecosystem of partners, while partners can see detailed data on their consumption of vendor content. TIDWIT also provides predictive analytics and insight that target optimization to guide marketplaces. With TIDWIT’s data, organizations can go beyond knowing how much sales they have realized, and actually influence them by engaging with their partners.